Sophie Languillaume
POPASCH Managing Director – consultant dedicated to increase rentability of museum’s gift shops!
She worked for nine years at the “Centre des monuments nationaux”, an organization directed by the minister of culture, as part of the economic development direction. She worked especially on the creation of a range of products with the silhouettes of twenty emblematic French monuments. In 2013, she began to work for the reopening of the Vincennes Zoo in Paris as commercial and marketing director.
She was in charge of the gift shop and selected a partner to manage it in a collaborative way. In 2015, she joined the team of La Cité du Vin located in Bordeaux. For this new generation museum, she created a 250 m² concept store dedicated to wine accessories. Since 2021, she takes part of the Association Museum & Industries as consultant and trainer and she’s now the managing director of POPASCH company.
