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VISITOR EXPERIENCE, NUOVI PUBBLICI, CONDIVISIONE E DIMENSIONE PHYGITAL, DIGITAL ENGAGEMENT - RO.ME Museum Exhibition

VISITOR EXPERIENCE, NUOVI PUBBLICI, CONDIVISIONE E DIMENSIONE PHYGITAL, DIGITAL ENGAGEMENT

III – Innovative narratives, digital innovation and storytelling: il caso Raffaello

La dimensione phygital e il digital engagement sono elementi sempre più presenti nelle realtà museali e culturali e hanno assunto un ruolo chiave anche nella valorizzazione dei siti e nella comunicazione del patrimonio.

Nella conferenza saranno approfondite strategie di fruizione ibrida, tra il fisico e il digitale, attraverso tre esperienze innovative di valorizzazione.

Intervengono:

  • Keith Hale e Kati Price, Senior Content Editor, Head of Digital Media and Publishing, V&A
  • Jelena Jovanovic, General Manager, Head of Content and Editorial Strategy, Magister Art
  • Parco Archeologico del Colosseo
  • Stefano Borghini, Architetto Funzionario Responsabile della Domus Aurea e Servizi informatici del Parco Archeologico del Colosseo

Modera: Yasmin Riyahi, exibar  

Il panel si terrà mercoledì 17 novembre dalle ore 16.15 alle 17.30, presso la Sala Partenone.

Lingua: Italiano – Inglese


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